Marketing Tips for Local Businesses

Based in Idaho, real estate appraiser Tim Williams serves as president of the Williams Research Group, a firm that focuses on providing valuation and analysis of commercial real estate. In addition to his work as an appraiser, Tim Williams is the western region managing partner for the mobile platform Pushlocal.

Pushlocal offers local businesses a way to send real-time information directly to consumers in their area using a personalized advertising approach. To attract more business within their own communities, local business owners should keep the following marketing tips in mind.

1. Have a local identity. A company that wants to attract more local business should make sure that its social media usage reflects its membership in the community. When engaging with customers on social media, business owners should look for ways to reference local events, people, and culture that community members can recognize and relate to.

2. Make commitment to the community your brand. One way to earn the loyalty of local customers is to show interest in community prosperity. Sponsoring a youth sports team, establishing a presence at local events, and hosting a contest are excellent ways to not only familiarize potential customers with your business, but also show that you have a vested interest in the area.

3. Go mobile. Mobile platforms like Pushlocal make it easier for businesses to connect with potential customers in their area. Utilizing geolocation software-based applications, businesses can now detect interested people who fall within their target demographic and send phone notifications that alert them to sales, merchandise, or specials whenever they are nearby.