Marketing Tips for Local Businesses

Based in Idaho, real estate appraiser Tim Williams serves as president of the Williams Research Group, a firm that focuses on providing valuation and analysis of commercial real estate. In addition to his work as an appraiser, Tim Williams is the western region managing partner for the mobile platform Pushlocal.

Pushlocal offers local businesses a way to send real-time information directly to consumers in their area using a personalized advertising approach. To attract more business within their own communities, local business owners should keep the following marketing tips in mind.

1. Have a local identity. A company that wants to attract more local business should make sure that its social media usage reflects its membership in the community. When engaging with customers on social media, business owners should look for ways to reference local events, people, and culture that community members can recognize and relate to.

2. Make commitment to the community your brand. One way to earn the loyalty of local customers is to show interest in community prosperity. Sponsoring a youth sports team, establishing a presence at local events, and hosting a contest are excellent ways to not only familiarize potential customers with your business, but also show that you have a vested interest in the area.

3. Go mobile. Mobile platforms like Pushlocal make it easier for businesses to connect with potential customers in their area. Utilizing geolocation software-based applications, businesses can now detect interested people who fall within their target demographic and send phone notifications that alert them to sales, merchandise, or specials whenever they are nearby.

Find Local Events with Pushlocal

A successful real estate appraiser with extensive experience in the State of Idaho, Tim Williams has led organizations such as the Williams Research Group and Single Point Solutions. Appraiser Tim Williams currently serves as the managing partner for the Western Region of Pushlocal, a smartphone app that enables users to discover events taking place nearby.

Through an easy-to-use interface, Pushlocal allows users to follow their favorite local businesses, restaurants, bars, and shops. Local businesses in turn offer a wide variety of incentives, including numerous exclusive deals targeted to individual Pushlocal users. Pushlocal also enables those who have the app to connect with community organizations, such as churches and schools, as well as recreational activity groups, such as running clubs. Users can add as many cities as they want and customize their push notifications to include only their favorite businesses.

To learn more about Pushlocal and to download the free app via Google Play or the App Store, visit www.pushlocal.com.

Pushlocal - Connecting Organizations and Their Communities

A respected Idaho commercial real estate appraiser, Tim Williams heads Idaho Research Group, an affiliate of KW Commercial. In addition to his work as appraiser, Tim Williams has helped establish the community-connecting venture Pushlocal and serves as managing partner of the company’s western region.

An innovative platform, Pushlocal offers organizations a way to connect to their community with a dedicated mobile app that directs traffic to a single source. This enables potential customers to seek out ideals and events quickly through a go-to mobile resource.

Pushlocal’s business model is simple and dynamic: before launching in any market, the company partners with a well-established member of the city’s business community who “owns” the local platform. This person is individually trained and, with an intimate knowledge of local business dynamics, stands ready to answer all client issues and concerns. Designed to empower, Pushlocal shares the majority of its profits with local partners and enables non-technology-focused entrepreneurs to manage a tech-centric enterprise.

The Positive Impact of Participating in Youth Sports

Tim Williams is a longtime real estate professional, having served as founder and president of Williams Research, Inc., a firm that offers commercial real estate valuation and GIS services. Idaho real estate appraiser Tim Williams also volunteers his time to coaching kids in little league baseball. In addition to physical benefits, team sports such as little league baseball may help children develop socially and emotionally.

According to the National Center for Biotechnology Information (NCBI), athletic participation among children may help ward off depression and suicidal thoughts. The NCBI also states that youth sports and physical activity can reduce rates of drug use and teenage pregnancy. This is likely due to team sports playing a role in improving self-esteem as well as developing a sense of camaraderie and acceptance among adolescents. Coach effectiveness training can help youth sports coaches develop the skills to create a positive environment for their players.

Adults wishing to donate their time to coaching team sports can reach out to local organizations and recreation centers for volunteer opportunities.